In addition to formal education and academic activities, universities have become prominent with their skills to actively use online activities, web popularity and social media platforms as an additional communication area to corporate websites. In the social media university ranking of uniRank, which has been evaluating the popularity of universities worldwide in digital channels since 2018, our university’s institutional Instagram account ranked 115 among 6472 university Instagram accounts, making it one of the 200 most popular university accounts in the world.
3rd university in Turkey with the most followers on Instagram
Managed by the ITU Corporate Communications Social Media Coordination Team, our Instagram account also attracts attention with its increasing number of followers. Reaching the number of 70.796 followers and 2061 posts, ITU actively uses Instagram. According to the 2020 April data, ITU ranked 3rd in Turkey following Anadolu University and Boğaziçi University. ITU maintained its place in the rankings this year as well. Between January 1 and March 31, 2020, in the university category of SocialBrands, which ranked the social media performance of more than 50 thousand brands monthly; ITU ranked first and made a difference with its performance in social media.
The most popular universities of Instagram are ranked
In the report of Australia-based uniRank, the social media rankings are published by evaluating the activities and popularity of universities in digital media since 2018. This ranking also offers a popularity index according to the number of followers of universities.
You can reach uniRank’s top 200 universities in Instagram at https://www.4icu.org/top-universities-instagram/.
Among the top100 in Turkey, in terms of brand awareness in social media
According to the data of special content generated by @Itu1773, in addition to the posts tagged by followers with @itu1773 #itu1773. Thanks to interactions with factors such as ITU’s tags, likes, comments, daily-weekly-monthly follower increases, and those who talk about it, ITU is among the top100 of the social brands in our country every month since January 2019 in the social media performance index of all brands published by SocialBrands.
ITU’s leading channel in social interaction, Instagram
Innovations in social media are closely followed by @itu1773 Instagram account, which brings a sense of common belonging to ITU in academic, cultural and sports fields through its posts and thematic competitions, thus the contents belonging to ITU Community meets with followers via the most up-to-date posts. #ITUluBilir questions are shared on Sundays, photos and video posts about our animal friends on the campuses are shared with #ITUluDostlar and #ITUYesilKampus tags, photos taken by the ITU Institutional Archive and our graduates are posted and #ITUTBT brings back the memories of good old days. Also the measures taken in our country due to the Novel Coronavirus outbreak are shared with #EvdekalITUlu. ITU Instagram account remains in constant interaction with its followers through project-based social media content studies.
Public and health-related posts with accurate and current information from official and scientific sources
During the pandemic, beautiful photos of ITU campuses as wallpapers are shared with followers and for those who miss ITU with #ITUKampusleriCebinde hashtag. With COVID-19 posts, mass communication tools on the new type of coronavirus prepared by the T.C. Ministry of Health and the Scientific Committee are also shared. With the posts of #EvdeKalITUlu, suggestions are offered for those of ITU members staying at home due to distance education and social distance. ITU Radio, RSG Magazine readings and referrals to online broadcasts were just a few of them.
To follow the official social media accounts of ITU;